Exploring the Intersection of NFT, Metaverse, and Fashion

MetaversePlanet September 25, 2022Last Updated: May 13, 2024

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The initial fusion of fashion and the Metaverse can be traced back to Balenciaga’s Fall 2021 collection, “Afterworld: The Age of Tomorrow,” which was uniquely presented through a video game.

This innovative approach was soon followed by The Fabricant’s unveiling of the “world’s first virtual dress,” which found a buyer for $9,500. Since then, digital fashion, digital influencers, and virtual stores have become increasingly common.

Recently, the inaugural Metaverse Fashion Week marked a significant milestone in this evolving domain. In light of these developments, there is a keen interest in the latest news surrounding the interplay between NFTs, the Metaverse, and the fashion industry, as they continue to grow and intersect in novel ways.

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1.Gucci’s NFT Project

Exploring the Intersection of NFT, Metaverse, and Fashion — NFT, Metaverse and Fashion

Gucci, a brand notably active in the NFT sphere, has embarked on a new venture known as the 10KFT Gucci Grail project. As reported by Elle, this project is a collaboration between Gucci and 10KFT, a digital accessory brand. Within this initiative, Gucci, under the creative direction of Alessandro Michele and in partnership with the globally recognized digital artist Wagmi-san, has crafted custom digital outfits.

These unique digital garments are designed for PFPs (Profile Pictures) from eleven selected NFT collections, including notable ones like Bored-Ape and World of Women. This collaboration marks a significant fusion of high fashion and digital art within the NFT realm.

2.Messika and Kate Moss Collaboration

Kate Moss has ventured into the Metaverse universe as a guest avatar through her collaboration with the Drest style game.

Players of Drest now have the unique opportunity to style Moss using a range of clothing and accessories from high-end brands such as Gucci, Loewe, and Bottega Veneta. Additionally, pieces from her collaboration with Messika are also available for use in the game.

Beyond simply dressing Moss, players can also engage her in various photoshoot scenarios within the game, adding another dimension to the interactive fashion experience.

3.Pull&Bear’s Metaverse Project

Pull&Bear has introduced its virtual reality project to the Metaverse, featuring test cabins and a surfing game, designed to enable product testing in a virtual environment. This initiative also includes a website adaptation, where users can employ Ready Player Me configurations to outfit their avatars with Pull&Bear’s apparel.

Specifically, six products have been virtualized for this project, all selected from collections tailored to Generation Z. This move represents a blend of fashion and digital innovation, aiming to engage a younger, tech-savvy audience in an immersive shopping experience.